Post by account_disabled on Dec 14, 2023 8:20:34 GMT
Traditional channels to promote brands to a wide audience. BTL Marketing campaigns focus on unconventional channels and target a welldefined audience. TTL Marketing campaigns involve the integral approach to marketing with the aim of developing the brand and improving conversions on the market. The current context obliges us in one way or another to find the shortest and fastest solutions which makes us abbreviate certain names use acronyms or symbols and this has also extended to communication.
In this sphere two widely used acronyms are ATL and Email Marketing List BTL advertising. appeared in the s to delimit the forms of promotion in which the agencies received a commission above the line from those in which the agencies had a fixed fee below the line. Currently between the two types of advertising the difference is made by the targeted audience and the marketing communication channels they use. This means that a company's marketing activities basically.
Advertisements can be divided into three segments Marketing Above the line ATL Marketing Below the line BTL marketing Through the Line TTL The line concept was initially used to separate marketing activities that have mass penetration above the line ATL from those that have specific penetration below the line BTL. Then due to increased competition and technological development marketing through the line TTL through the line marketing appeared blurring the line between ATL and BTL by using strategies specific to both marketing channels. ATL BTL and TTL.
In this sphere two widely used acronyms are ATL and Email Marketing List BTL advertising. appeared in the s to delimit the forms of promotion in which the agencies received a commission above the line from those in which the agencies had a fixed fee below the line. Currently between the two types of advertising the difference is made by the targeted audience and the marketing communication channels they use. This means that a company's marketing activities basically.
Advertisements can be divided into three segments Marketing Above the line ATL Marketing Below the line BTL marketing Through the Line TTL The line concept was initially used to separate marketing activities that have mass penetration above the line ATL from those that have specific penetration below the line BTL. Then due to increased competition and technological development marketing through the line TTL through the line marketing appeared blurring the line between ATL and BTL by using strategies specific to both marketing channels. ATL BTL and TTL.